MUSEUM OF MODERN FORMS
Museum of Modern Forms engaged katto to create a digital-first identity and experience system supporting both exhibitions and public engagement. The challenge was to design a structure that could adapt to constantly changing curatorial programs while maintaining a strong institutional voice.
The project began with an analysis of how museums communicate today. Traditional systems often prioritize information over experience, creating distance between audience and content. Research explored digital archives, cultural platforms, and editorial media systems. The goal was to understand how institutions can become more accessible without losing authority. This phase established the need for a modular and adaptive communication system.
The identity system was built on modular typography and structured layouts. This allowed the museum to shift tone depending on exhibitions and programming. Rather than a fixed visual identity, the system operates as a flexible framework. It can expand or contract depending on content complexity. This approach ensured consistency without limiting creative expression.
The digital experience was designed as a dynamic extension of the museum’s physical presence. Each exhibition is presented as a structured narrative rather than a static page. Transitions between content blocks were carefully designed to create rhythm and pacing. Motion acts as guidance rather than decoration. The platform allows curators to continuously update content without breaking the system.
The visual direction combines bold typography with controlled spatial systems. This creates clarity across both digital and physical applications. Campaign visuals are designed to adapt across posters, social content, and exhibition graphics. This ensures a unified presence across all communication channels.
The result is a flexible institutional system that can evolve with the museum’s programming. Identity and experience are no longer separate layers but part of a single structure. The museum now operates with a stronger digital presence that supports both education and engagement.
Type
Cultural Institution
Location
Manchester, UK
Year
2026
Deliverables
Art Direction
Design Systems
Motion Design
Web Experiences
Inquiries
We work with a limited number of clients each year. If you have a project in mind, get in touch. Briefly outline your idea, scope, and timeline — we’ll respond with next steps.